{"id":31383,"date":"2023-09-15T20:52:46","date_gmt":"2023-09-15T10:52:46","guid":{"rendered":"https:\/\/www.oceanbluefishing.com\/magazine\/?p=31383"},"modified":"2023-09-15T20:52:48","modified_gmt":"2023-09-15T10:52:48","slug":"why-pink-is-the-new-must-have-for-bluewater-fishing-lures","status":"publish","type":"post","link":"https:\/\/www.oceanbluefishing.com\/magazine\/why-pink-is-the-new-must-have-for-bluewater-fishing-lures\/","title":{"rendered":"Why Pink is the New Must-Have for Bluewater Fishing Lures?"},"content":{"rendered":"\n<p>At the Australian Fishing Tackle Trade Show (AFTA) of 2023, attendees were treated to a showcase of the latest innovations in fishing gear. This event, a haven for tackle companies and anglers alike, promised to deliver new innovations not seen since pre-COVID. A particular trend stood out amid the lively atmosphere and discussions among attendees. It wasn&#8217;t a new reel or a high-tech rod, but rather a color making waves \u2013 PINK. This vibrant hue was the center of attention in a setting dominated by new designs and advanced fishing lures.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AFTA Trade Show 2023 Highlights: The Latest Cutting-Edge Fishing Gear - Part 2\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Spdb-J1HhZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Historically, fishing gear has been characterized by earthy tones that blend seamlessly with aquatic environments. However, AFTA 2023 presented a shift in this norm. Many exhibitors showcased products with a touch of pink, signaling a new trend in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This shift towards pink was not a mere coincidence<\/h2>\n\n\n\n<p>This shift towards pink was not a mere coincidence. Many manufacturers revealed that the demand for this color originated from the USA. An anecdote circulated about a prototype lure, intended to be painted blue, that was mistakenly sent in its pink form to a recipient. This pink lure proved exceptionally effective during its first use, sparking interest in the color.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-1024x593.png\" alt=\"Berkley Weedless Pink Fishing Lures\" class=\"wp-image-31385\" srcset=\"https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-1024x593.png 1024w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-300x174.png 300w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-768x445.png 768w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-150x87.png 150w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-696x403.png 696w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-1068x619.png 1068w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure-600x348.png 600w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Berkley-Weedless-Pink-Fishing-Lure.png 1194w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Berkley Weedless Pink Fishing Lures<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why is pink the most popular color for fishing lures?<\/h2>\n\n\n\n<p>But what is driving this sudden emphasis on pink in the world of fishing? The color, often associated with softness and delicacy, seems an unlikely choice for an activity that demands patience, strength, and strategy. Yet, the reasons for its rising popularity in fishing gear are both intriguing and backed by some logical explanations:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cFor the last year, the buzz colour in bluewater fishing has been pink. Across all our products, ambassadors and team around the world, the one request we have received the most has been for us to do a pink lure. Not something you would expect, hey?\u201d<\/p>\n<cite><strong>Curtis Waterman <br><\/strong>Halco Tackle<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visibility in Water<\/strong><\/h3>\n\n\n\n<p>In the vast expanse of water, where visibility can often be compromised, pink stands out. This color remains distinctly visible even in murky or slightly cloudy waters, making it easier for fish to spot the lure amidst the underwater landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Contrast<\/strong><\/strong><\/h3>\n\n\n\n<p>Pink lures introduce a stark contrast, making them easily distinguishable objects. This deviation from the usual colors might pique the fish&#8217;s curiosity, drawing them closer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>Forage<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Nature has its palette, and pink or reddish hues are not uncommon among aquatic creatures. Crustaceans and shrimp, a common prey for many fish, often exhibit these colors. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>UV Reflectance<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The underwater world is a play of lights and reflections. Some studies suggest that certain fish species can detect ultraviolet (UV) light, which remains invisible to the human eye. Lures with a pink hue might have UV-reflective properties, giving them an edge in UV-rich aquatic environments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"562\" src=\"https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants.png\" alt=\"Halco Pink Fishing Lure Variants\" class=\"wp-image-31386\" srcset=\"https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants.png 998w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants-300x169.png 300w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants-768x432.png 768w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants-150x84.png 150w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants-696x392.png 696w, https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Halco-Pink-Fishing-Lure-Variants-600x338.png 600w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/halcotackle.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Halco <\/a>Pink Fishing Lure Variants<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Stimulating Aggression<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Colors can evoke reactions. In the underwater realm, the bright hue of pink might trigger territorial or protective instincts in fish, leading them to strike at the lure more aggressively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Color Variation<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Just as humans have preferences, fish too exhibit selectivity based on colors. Their choices can be influenced by species, habitat, feeding patterns, and more. Introducing a variety of lure colors, including unconventional ones like pink, allows anglers to experiment and find what works best in different scenarios.<strong><br><\/strong>The prominence of pink at AFTA 2023, from lures to hooks, marked a departure from traditional fishing gear aesthetics. This unexpected color, often linked with softer imagery, emerged as a potential game-changer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAt Nomad Tackle, we were hounded for months to bring in a pink coloured lure. It actually began when I sent over a protype lure to the states for testing, which happened to be a pink colour, and it started catching fish. From then on, there has been this obsession with having pink lures \u2013 we delivered.\u201d<\/p>\n<cite><strong>Damon Olsen <br><\/strong>Nomad Tackle<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceanbluefishing.com\/magazine\/wp-content\/uploads\/2023\/09\/Nomad-Design-PC-MADMACS-lure-in-action-1024x563.png\" alt=\"Nomad Design PC-MADMACS lure in action\" class=\"wp-image-31387\" width=\"1026\" height=\"585\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.nomadtackle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nomad <\/a>Design PC-MADMACS lure in action<\/figcaption><\/figure>\n\n\n\n<p>The unexpected rise of pink at AFTA 2023 underscores the industry&#8217;s adaptability and willingness to embrace change. While pink may seem unconventional, its practical benefits, from visibility to mimicking natural prey, offer a fresh perspective on lure design. This trend not only challenges traditional norms but also emphasizes the importance of innovation and understanding aquatic behavior in enhancing the angling experience. As the world of fishing continues to evolve, it&#8217;s clear that even the most unexpected shifts can lead to significant advancements in the sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>View the latest lures in the Ocean Blue <a href=\"https:\/\/www.oceanbluefishing.com\/marketplace\/product-category\/fishing-gear\/lures\/\" target=\"_blank\" rel=\"noreferrer noopener\">store<\/a>.&nbsp;Click <a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/category\/gear\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to discover the latest gear from the world\u2019s leading brands.<\/strong><\/h2>\n\n\n\n<p><strong>You may also like<\/strong>:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/octochute-sea-anchor-review-the-next-gen-solution-for-safe-anchoring\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Octochute Sea Anchor Review: The Next-Gen Solution for Safe Anchoring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/angling-advancements-afta-2023-highlights-cutting-edge-fishing-gear\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Angling Advancements: AFTA 2023 Highlights Cutting-Edge Fishing Gear<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/boost-oxygen-reach-your-full-potential\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Boost Oxygen: Reach your full potential<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/exploring-underwater-secrets-with-the-simrad-active-target-sounder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Exploring Underwater Secrets With The Simrad Active Target Sounder<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oceanbluefishing.com\/magazine\/fishing-in-panama\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fishing in Panama: The Complete Guide for First-Timers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At the Australian Fishing Tackle Trade Show (AFTA) of 2023, attendees were treated to a showcase of the latest innovations in fishing gear. This event, a haven for tackle companies and anglers alike, promised to deliver new innovations not seen since pre-COVID. A particular trend stood out amid the lively atmosphere and discussions among attendees. [&hellip;]<\/p>\n","protected":false},"author":180,"featured_media":31384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Why Pink is the New Must-Have for Bluewater Fishing Lures | %%sitename%%","_yoast_wpseo_metadesc":"Explore the emerging trend from AFTA 2023 about the rise of pink fishing lures, and its potential impact on sport fishing.","_links_to":"","_links_to_type":0,"footnotes":"","_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":""},"categories":[2098,2111],"tags":[385,431,27655,329,27733,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Pink is 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