Serious fishing calls for clothes that’ll keep you cool and dry and won’t impede your movement. In 2014, Jason Hart, Ben Verner, Josh Reed, and Doc Reed founded Huk Gear under Marolina Outdoors, Inc. to answer that call. In seven short years, Huk apparel (pronounced hook) has become one of the most popular fishing apparel brands on the market today.

Huk Apparel Is All About Innovation

Since the beginning, Charleston, South Carolina-based Huk Apparel has been outfitting anglers of all types in clothing designed for fishing. Everything they make is engineered to offer freedom of movement while keeping you comfortable and protecting you from the sun.

New Huk gear features new colours and patterns across the collection of shirts, hoodies, gators, hats, and more. That includes exclusive graphics by marine artists Vaughn Cochran and KC Scott. And they’re adding more lifestyle pieces designed to be worn “from the boat to the bar.”

Now Huk is helping protect the oceans from the deluge of plastic that threatens marine habitats. In June 2021, Huk introduced the Waypoint Collection, including long-sleeved shirts, hoodies, pants, and shorts. They’re made from recycled plastic bottles processed to create exceptionally soft, light, and durable fabric. Items in the Waypoint Collection contains up to 95% recycled materials and feature a 50+ UPF (ultraviolet protection factor).

Benefits of Huk Gear Technology

Huk apparel looks good on and off the water. And it’s engineered to keep you comfortable on a long day of fishing. From head to toe, Huk offers anglers protection from the sun, heat, and rain with clothing that’s lightweight, breathable, and moisture-wicking. And it’s stain, odour, and blood resistant. 

One of the biggest benefits of Huk gear is its superior sun protection. Like the Pursuit long-sleeved shirt, Huk fishing apparel offers +UPF 30 to block UVA and UVB rays for all-day sun protection. The moisture-wicking fabric and superior breathability keep you dry and comfortable even on the hottest days. 

The Huk apparel ICON X line offers even more sun protection and comfort. It’s made with technologically advanced synthetic fibres and back ventilation, offering lighter than ever, incredibly breathable comfort. Its hydrophobic coating wicks away moisture, keeping you cool and dry. The superior 50+ UPF keeps the sun at bay.

Huk fishing apparel includes the new Next Level 7″ shorts. These may be the best Huk apparel shorts yet. Designed for mobility and all-day comfort, they come with Huk’s adjustable waistband, perforated back yoke, and gusseted crotch. A zippered back pocket and a cargo pocket keeps your tools handy.

Plenty of Sizes Available

Your fishing apparel needs to keep you comfortable when it’s hot and humid, protect you from the sun, and keep you dry when rain moves in. It also needs to fit properly and move with you. Huk apparel does that in a wide range of sizes for men, women, and children. Huk offers a great range of sizes for men.

Huk fishing apparel is also available in women’s sizes 4 – 12 (American) and youth sizes. With the variety of gear and sizes offered, the only challenge is deciding what to wear from Huk apparel.

Huk’s Support of Fishing

Huk grew its reputation among anglers through heavy support for competitive fishing. The company sponsors several major fishing tournaments each year. Some of the biggest include:

The annual Huk Big Fish Classic is held at the Talbot Street Pier in Ocean City, Maryland. This three-day offshore tournament takes place each July. Anglers target marlin, tuna, swordfish, and more. Prizes go to the heaviest fish and heaviest stringers.

Huk also sponsors the MLF BIG5. Anglers of all skill levels compete using a five-biggest-fish-format. Tournament circuits include the Tackle Warehouse Pro Circuit, Phoenix Bass Fishing League, Toyota Series, Abu Garcia College Fishing, and U.S. Army High School Fishing.

And Huk is an annual sponsor of the Bassmaster Classic, the granddaddy of pro bass fishing tournaments. This catch-and-release tournament awards prizes to the highest weight totals after three days of fishing.

An Investment in Performance and Comfort

Huk apparel is performance fishing gear designed to keep you comfortable, so you can spend more time doing what you love. It offers superior protection at multiple price points. 

Huk shirts run from less than $50US to more than $200US on the company’s website. That might seem pricey, but not when you consider the high-tech protection and comfort this fishing apparel offers. 

For more on outfitting your next fishing trip, check out our gear reviews here.

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